2009年5月21日星期四

Session 1 ~ Assignment one answer

Q: Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?

Ans: PARKnSHOP is the leading supermarket chain in Hong Kong, with an unrivalled reputation for giving customers outstanding value for money, the highest quality in fresh food, an unmatched range, and world-class service.
PARKnSHOP's retailing foresight and management drive is well recognised through numerous consumer, industry and community awards. We are frequent winners of prestigious service awards and are among the most trusted and respected retail brands in the region.

They provide a moneyback reward cards which there are 4 cards that the family can earn points under one account. Personalized Shopping List with special offers just for you, printed out at the MoneyBack Member Privilege Kiosk every time you shop. There are redeem gift for free or at a special at the Gift Redemption Centre. So that this activity can be attracted more people to shop there.

PARKnSHOP secures online commerce transactions, they employ Internet's Secure Sockets Layer (SSL) technology. It encrypts all of your personal information, including credit card number, name, and address, so that it cannot be read as the information travels over the Internet. To check SSL Certificate information, you can right click the mouse on, choose "Properties" and "Certificates".

1 則留言:

  1. Angel, could you talk more about the personalized shopping list ? How does it work ? Can we use this list both online and in the grocery stores ?

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